Google Local Services Ads management for home service companies
Show above everything else on Google and pay per lead, not per click.
- Verification, job types and budgets handled
- Leads reviewed, invalid ones flagged for credit
- Answer rate and reviews managed for better placement
Sponsored
Pest control services nearby
Example Pest Co.
Google Verified
10+ years in business · Serves Springfield
Open · Closes 6 PM
Competitor A Pest Control
Google Verified
10+ years in business · Serves Springfield
Open · Closes 6 PM
More pest control services
What we usually find
Paying for leads that are not jobs
Wrong service, out of area or spam leads that nobody reviews or flags for credit.
Too few reviews to compete
A competitor with steady recent reviews sits above you even with a lower budget.
Missed calls during business hours
Unanswered calls cost the lead and can lower your placement.
Every job type switched on
Low-value job types eat the budget meant for the work you actually want.
Before and after
Last, no reviews to first, verified, bookable. Toggle to compare.
Sponsored
Pest control services nearby
Competitor A Pest Control
Google Verified
10+ years in business · Serves Springfield
Open · Closes 6 PM
Competitor B Exterminators
Google Verified
10+ years in business · Serves Springfield
Open · Closes 6 PM
Example Pest Co.
No reviews yet
Google VerifiedServes Springfield
Closed · Opens 9 AM
More pest control services
Sponsored
Pest control services nearby
Example Pest Co.
Google Verified
10+ years in business · Serves Springfield
Open · Closes 6 PM
Competitor A Pest Control
Google Verified
10+ years in business · Serves Springfield
Open · Closes 6 PM
More pest control services
Is your Local Services Ads leaving calls on the table?
What you get: Map rankings across your area, Business Profile, ads and website checked, plus a prioritized fix list.
- Month to month
- Reply within 1 business day
- One client per trade per area
About a minute to request. No sales script.
Everything in Local Services Ads management
Eligibility and verification
Trade, job types and ZIP codes checked, then Google's checks.
Job types and service area
Only the jobs and areas you want to serve.
Profile quality
Bio, photos, hours and reviews that support ranking.
Budget and bidding
Weekly pacing and seasonal adjustments.
Lead review and disputes
Every lead tagged. Invalid ones flagged for credit.
Responsiveness
Answer rate and missed-call patterns by hour.
Review cadence
A steady post-job routine your team runs.
Reporting that ties to jobs
Leads, cost per lead and credited leads every month.
How Local Services Ads works with us
Timeline, reporting and fit, in one place.
First 90 days
- Week 1Eligibility and auditCheck categories and ZIP codes, review your current profile, leads and answer rate, or start verification if you are new.
- Weeks 2 to 3Profile rebuildJob types, service areas, hours, bio and photos set up, bidding mode chosen and message leads enabled where useful.
- Weeks 3 to 8OptimizeRegular lead review and credit requests, budget pacing, missed-call reporting and the review routine running with your team.
- OngoingScale what worksBudget moved toward the job types and areas that book, seasonal adjustments and monthly reporting.
What we report
- Charged leads and cost per lead by job type
- Leads credited after review
- Answer rate and missed calls by hour
- Booked jobs and revenue per lead, when you share outcomes
Good fit?
- You are licensed and insured and can pass Google's verification
- You (or an answering service) can pick up calls quickly during your listed hours
- You want exclusive leads rather than shared leads from aggregators
Probably not a fit if
- You cannot answer the phone during business hours
- Your trade or area is not eligible (we check this in the audit)
Red flags
- Will not review your leads or flag invalid ones for credit
- Treats your Business Profile as a separate upsell
- Ignores how quickly your team answers calls
- Sets up the profile in an account you do not own
Saturday, October 10
9:41
Local Services Ads now
New booking request
Emergency call: breaker tripping · Springfield · Tonight
Call tracking 4m ago
New call from Google Business Profile
Electrician · answered · (555) 010-0199
Website form 18m ago
New quote request
EV charger installation · from your ev charger installation page
Local Services Ads for your trade
Same service, tuned to your jobs and season.
Results from home service clients
Real, anonymised screenshots from Google Business Profile and Search Console. Click to enlarge.
Get your free Local Services Ads audit
We check your setup against this page.
Free audit preview
Example Pest Co. · Springfield
Map rankings across your area
Top 34 to 1011+
- FixPrimary categoryToo broad for your main service
- OpportunityService pagesTwo core services have no page
- OKReviewsSteady and recent
- FixCall trackingAd calls not counted
- OpportunityLocal Services AdsEligible in your ZIP codes
Your free audit includes
- Business Profile review
- Map-pack rankings
- Local Services Ads
- Google Ads wasted spend
- Website and tracking
- 90-day priority list
Prefer to do it yourself? Use our free local SEO audit checklist.
Request your free audit
3 quick steps. Free, no obligation. We reply within 1 business day.
- 1Send the formTrade, area, contact. About a minute.
- 2We reply within 1 business dayThen we audit rankings, profile, ads and site.
- 3You get the fix listKeep it, hire us, or neither.
Local Services Ads questions
Still have a question?Ask us on a free audit call.
Is Local Services Ads available for my trade?
In the US, Local Services Ads cover most home service trades, including pest control, movers, electricians, HVAC, plumbers, roofers, lawn care and several remodeling categories. Availability varies by category and ZIP code, and coverage in the UK is narrower. We check your exact categories and areas in the free audit.
What is the Google Verified badge?
It is the badge shown on Local Services Ads once a business passes Google's checks. It replaced the older Google Guaranteed and Google Screened badges. Requirements vary by trade and location and can include license, insurance and background checks.
How much does a Local Services Ads lead cost?
It depends on trade, job type and market. A drain-cleaning lead and a kitchen remodel lead are priced very differently. We share realistic ranges for your trade and area in the audit, then report your actual cost per lead every month.
Do I pay for bad leads?
Google charges for valid leads. Leads outside your services or service area, spam and some other types can qualify for credit. We review leads regularly and submit feedback or disputes where Google's policy allows.
If I run Local Services Ads, do I still need SEO?
Local Services Ads stop the day the budget stops. Local SEO builds map-pack and organic visibility that you do not pay for per lead, and a strong Business Profile with steady reviews supports your LSA profile too. Most of our clients run both.
Rather talk it through?
15 minutes with a specialist. Straight answers on your Google presence.