Pest control

Pest control marketing: local SEO, LSA and Google Ads

Visibility for urgent treatment calls and the recurring plans behind most of your revenue.

Pest-specific pages and seasonal content
LSA budgets raised before peak season
Plan sign-ups tracked, not only first calls

Get my free pest control audit See real results

Free auditMonth to monthOne client per trade per areaGoogle Partner100% recommend · 12 Facebook reviews

Doing SEO since 2016
Home services only
Google Partner
Monthly reporting on calls and leads

The challenge

What makes pest control different

Seasonal swings

Termites swarm in spring, mosquitoes and stinging insects peak in summer and rodents move indoors in the fall.

Many pests, one profile

Google allows one primary category.

National brands

Large brands win broad searches.

Plans versus one-off jobs

We track which keywords and channels produce recurring plan sign-ups, not only first-visit calls.

What good looks like

How a strong pest control listing shows up

A fictional Example Pest Co., built the way we build yours.

Example Pest Co.

See photos

Example Pest Co.

4.8(127)

Pest control service in Springfield

Open · Closes 6 PM

CallDirectionsWebsiteSaveShare

OverviewReviewsPhotosAbout

Serves Springfield and nearby areas

example.com

(555) 010-0142

Reviews

Dana R.2 weeks ago

"Showed up the same day, explained the treatment plan and followed up a week later."

Updates from the business

Spring termite inspections now booking for April.

Learn more

Services

Termite inspectionRodent controlMosquito treatment

Illustrative example. Fictional business, not a client.

pest control near me

AllMapsImagesNewsShopping

Businesses

Example Pest Co.
4.8(127) · Pest control service
10+ years in business · Springfield
Open · Closes 6 PM · (555) 010-0140
WebsiteDirections
Competitor A Pest Control
4.6(88) · Pest control service
5+ years in business · Springfield
Open · Closes 7 PM · (555) 010-0147
Directions
Competitor B Exterminators
4.5(54) · Pest control service
10+ years in business · Springfield
Closed · Opens 8 AM · (555) 010-0154
WebsiteDirections

More businesses

Illustrative example. Fictional business, not a client.

Pest control technician spraying a backyard with a backpack sprayer — Real job photos like this one make a profile convincing.

Free audit, no obligation

More pest control jobs from Google start with a free audit

What you get: Map rankings across your area, Business Profile, ads and website checked, plus a prioritized fix list.

Month to month
Reply within 1 business day
One client per trade per area

Get my free audit Call +1 203-628-6133

About a minute to request. No sales script.

Services for pest control

Pick a channel

Each page is built for your trade.

Local SEO for pest control companies

Pest-specific pages (termites, rodents, bed bugs, mosquitoes, stinging insects, wildlife), seasonal content published before each season, and pages for your core towns.

Local Services Ads for pest control companies

Only the pest job types you treat switched on, budgets raised before peak season, and message leads for after hours.

Google Ads for pest control companies

Campaigns by pest group with ads that state licensing, response time and how your plans work.

Google Business Profile Optimization for pest control companies

Weekly treatment and inspection photos, services listed by pest, and a review request after every visit.

Searches we target

pest control near metermite inspection [town]exterminator for micebed bug treatment costwasp nest removalmosquito control service

Results

Pest control results

Real, anonymised screenshots from Google Business Profile and Search Console. Click to enlarge.

See all results

Free audit

Get your free pest control audit

Profile, rankings, ads and website, checked.

Free audit preview

Example Pest Co. · Springfield

Map rankings across your area

Top 34 to 1011+

FixPrimary categoryToo broad for your main service
OpportunityService pagesTwo core services have no page
OKReviewsSteady and recent
FixCall trackingAd calls not counted
OpportunityLocal Services AdsEligible in your ZIP codes

Illustrative example. Fictional business, not a client.

Your free audit includes

Business Profile review
Map-pack rankings
Local Services Ads
Google Ads wasted spend
Website and tracking
90-day priority list

Prefer to do it yourself? Use our free local SEO audit checklist.

Request your free audit

3 quick steps. Free, no obligation. We reply within 1 business day.

1Send the formTrade, area, contact. About a minute.
2We reply within 1 business dayThen we audit rankings, profile, ads and site.
3You get the fix listKeep it, hire us, or neither.

Prefer to talk?Call +1 203-628-6133 Book a 15-min call

FAQ

Pest control marketing questions

Still have a question?Ask us on a free audit call.

Get my free audit Call +1 203-628-6133

Do you work with pest control companies that also offer wildlife or lawn services?

Yes. We plan how those services sit on your profile and website so they add relevance without diluting your core pest control rankings. If they run as a separate business with their own staff and location, they may qualify for their own profile.

Can Local Services Ads bring in termite and rodent jobs?

Local Services Ads for pest control let you choose job types by pest. Which job types are available depends on your area, so we confirm them in the audit.

How early should we start before peak season?

Ideally two to three months before your busiest season, so new pages are indexed, the profile has fresh reviews and ad budgets are tested before demand peaks.