Marketing for landscaping companies
Visibility for recurring maintenance and one-off projects, planned around your seasons.
- Ready before spring, not during it
- Targeting that protects route density
- US and UK search terms handled
What makes landscaping different
Seasonality
Most demand lands in a few months.
Maintenance versus projects
Mowing contracts and patio builds attract different searches and margins.
Route density
Maintenance only pays when stops are close together.
US and UK terminology
"Landscaper" and "lawn care" in the US, "landscape gardener" and "garden design" in the UK.
How a strong landscaping listing shows up
A fictional Example Landscaping, built the way we build yours.
See photosExample Landscaping
Landscaper in Springfield
Open · Closes 5 PM
Reviews
"Weekly mowing is always on time and the new beds look great."
Updates from the business
Spring cleanup slots open in your neighborhood.
Learn moreServices
Businesses
Example Landscaping
10+ years in business · Springfield
Open · Closes 6 PM · (555) 010-0140
WebsiteDirectionsCompetitor A Lawn Care
5+ years in business · Springfield
Open · Closes 7 PM · (555) 010-0147
DirectionsCompetitor B Landscapes
10+ years in business · Springfield
Closed · Opens 8 AM · (555) 010-0154
WebsiteDirections
More businesses
More landscaping jobs from Google start with a free audit
What you get: Map rankings across your area, Business Profile, ads and website checked, plus a prioritized fix list.
- Month to month
- Reply within 1 business day
- One client per trade per area
Pick a channel
Each page is built for your trade.
Local SEO for landscaping companies
Pages for lawn care, design, hardscaping and patios, irrigation, planting and snow removal, plus project galleries by town.
Local Services Ads for landscaping companies
Lawn care and landscaping job types where available in your market.
Google Ads for landscaping companies
Project campaigns in spring for high-margin work, with ZIP or postcode targeting that protects route density.
Google Business Profile Optimization for landscaping companies
Seasonal photos, services by job type and reviews that mention the project.
Searches we target
Landscaping results
Real, anonymised screenshots from Google Business Profile and Search Console. Click to enlarge.
Get your free landscaping audit
Profile, rankings, ads and website, checked.
Free audit preview
Example Pest Co. · Springfield
Map rankings across your area
Top 34 to 1011+
- FixPrimary categoryToo broad for your main service
- OpportunityService pagesTwo core services have no page
- OKReviewsSteady and recent
- FixCall trackingAd calls not counted
- OpportunityLocal Services AdsEligible in your ZIP codes
Your free audit includes
- Business Profile review
- Map-pack rankings
- Local Services Ads
- Google Ads wasted spend
- Website and tracking
- 90-day priority list
Prefer to do it yourself? Use our free local SEO audit checklist.
Request your free audit
3 quick steps. Free, no obligation. We reply within 1 business day.
- 1Send the formTrade, area, contact. About a minute.
- 2We reply within 1 business dayThen we audit rankings, profile, ads and site.
- 3You get the fix listKeep it, hire us, or neither.
Landscaping marketing questions
Still have a question?Ask us on a free audit call.
Can you help us fill maintenance routes in specific neighborhoods?
Yes. We target by ZIP code or postcode around your existing routes and track new maintenance sign-ups by area.
Do you work with landscapers in the UK?
Yes. Search terms such as "landscape gardener" and "garden design", the directories that matter and Local Services Ads availability all differ from the US, and we plan for that.
What should we do in winter?
Shift budget to snow and ice services if you offer them, publish spring content and booking pages early, and use quieter months for site and profile improvements.
Other trades we work with
Rather talk it through?
15 minutes with a specialist. Straight answers on your Google presence.