Local SEO for home service companies
Rank in the map pack and organic results for the jobs you want, in the towns you actually serve.
- Service and location pages built on real search demand
- Technical fixes that hold your site back
- Every call and form tracked to the page
Businesses
Example Pest Co.
10+ years in business · Springfield
Open · Closes 6 PM · (555) 010-0140
WebsiteDirectionsCompetitor A Pest Control
5+ years in business · Springfield
Open · Closes 7 PM · (555) 010-0147
DirectionsCompetitor B Exterminators
10+ years in business · Springfield
Closed · Opens 8 AM · (555) 010-0154
WebsiteDirections
More businesses
See your rankings street by street
A 7 x 7 grid shows where you appear in the map pack across your service area.
- Each pin is one point in your area, ranked for "pest control near me"
- Green is top 3, amber is 4 to 10, red is 11 or lower
- We rerun the same grid each month to track progress
1 to 34 to 1011 to 20+Business
What we usually find
One page trying to rank for everything
A single services page cannot rank for termite treatment, rodent control and bed bugs at once.
City pages with swapped names
Near-identical town pages rarely rank and can drag the rest of the site down.
Name, address and phone that do not match
Old listings, previous addresses and tracking numbers scattered across directories weaken local trust signals.
No idea which pages produce calls
Without call and form tracking by page, SEO decisions are guesswork.
Before and after
Not in the top 3 to ranked first nearby. Toggle to compare.
Businesses
Competitor A Pest Control
10+ years in business · Springfield
Open · Closes 6 PM · (555) 010-0140
WebsiteDirectionsCompetitor B Exterminators
5+ years in business · Springfield
Open · Closes 7 PM · (555) 010-0147
DirectionsCompetitor C Pest
10+ years in business · Springfield
Closed · Opens 8 AM · (555) 010-0154
WebsiteDirections
Example Pest Co. is not in the top 3 for this search
More businesses
Businesses
Example Pest Co.
10+ years in business · Springfield
Open · Closes 6 PM · (555) 010-0140
WebsiteDirectionsCompetitor A Pest Control
5+ years in business · Springfield
Open · Closes 7 PM · (555) 010-0147
DirectionsCompetitor B Exterminators
10+ years in business · Springfield
Closed · Opens 8 AM · (555) 010-0154
WebsiteDirections
More businesses
Is your Local SEO leaving calls on the table?
What you get: Map rankings across your area, Business Profile, ads and website checked, plus a prioritized fix list.
- Month to month
- Reply within 1 business day
- One client per trade per area
Everything in Local SEO management
Keyword and market mapping
One page per money keyword, mapped by service and town.
Service and location pages
Real job details and FAQs. No thin swapped-name city pages.
Technical SEO
Speed, indexing, mobile layout and schema markup.
Website and GBP alignment
Same name, phone, services and areas everywhere.
Citations and NAP cleanup
Inconsistent listings found and fixed, US or UK.
Local links
Suppliers, associations, sponsorships and local media.
Review process
A simple post-job ask. No gating, no incentives.
Call and form tracking
Organic and profile leads tracked apart from paid.
How Local SEO works with us
Timeline, reporting and fit, in one place.
First 90 days
- Weeks 1 to 2Audit and baselineTechnical crawl, keyword and market map, geo-grid scans of your core keywords, competitor review and tracking setup.
- Weeks 3 to 6Foundation fixesTechnical fixes, Business Profile alignment, citation cleanup and the first priority service pages rewritten or built.
- Months 2 to 4Build and earnNew service and location pages, internal linking, review routine in place and local link outreach.
- Month 4 onwardCompound and expandExpand into more services and towns based on what is producing calls, with monthly geo-grid and Search Console reporting.
What we report
- Geo-grid map rankings for your core keywords across your service area
- Organic clicks and queries from Google Search Console
- Calls and form leads from organic search and your Business Profile
- Booked jobs by source, when you share outcomes from your CRM or job board
Good fit?
- You have a licensed, established business and want leads you do not pay for one by one
- You can handle more work in specific services or towns
- You are willing to share job photos and ask customers for reviews
Probably not a fit if
- You need a full calendar next week (start with Local Services Ads or Google Ads)
- You want to rank in the map pack in towns far from your verified location
Red flags
- Guarantees a number one ranking or a set number of leads
- Builds dozens of near-identical city pages
- Reports rankings and traffic but never calls or form leads
- Will not tell you which links were built or where
Saturday, October 10
9:41
Local Services Ads now
New booking request
Termite inspection · Springfield · Tue 9:00 AM
Call tracking 4m ago
New call from Google Business Profile
Pest control service · answered · (555) 010-0199
Website form 18m ago
New quote request
Rodent control · from your rodent control page
Local SEO for your trade
Same service, tuned to your jobs and season.
Results from home service clients
Real, anonymised screenshots from Google Business Profile and Search Console. Click to enlarge.
Get your free Local SEO audit
We check your setup against this page.
Free audit preview
Example Pest Co. · Springfield
Map rankings across your area
Top 34 to 1011+
- FixPrimary categoryToo broad for your main service
- OpportunityService pagesTwo core services have no page
- OKReviewsSteady and recent
- FixCall trackingAd calls not counted
- OpportunityLocal Services AdsEligible in your ZIP codes
Your free audit includes
- Business Profile review
- Map-pack rankings
- Local Services Ads
- Google Ads wasted spend
- Website and tracking
- 90-day priority list
Prefer to do it yourself? Use our free local SEO audit checklist.
Request your free audit
3 quick steps. Free, no obligation. We reply within 1 business day.
- 1Send the formTrade, area, contact. About a minute.
- 2We reply within 1 business dayThen we audit rankings, profile, ads and site.
- 3You get the fix listKeep it, hire us, or neither.
Local SEO questions
Still have a question?Ask us on a free audit call.
How long does local SEO take for a home service company?
Technical and Business Profile fixes usually land in the first 30 to 60 days and often move map-pack visibility first. Competitive organic keywords commonly take 4 to 9 months, depending on your market, your current site and your review profile. We show progress every month with geo-grid scans and Search Console data, so you are never guessing.
Do you build a page for every town we serve?
Only where there is real search demand and you genuinely work in the area. Each location page needs unique, useful content such as jobs completed nearby, local considerations and reviews from that area. Thin doorway pages with swapped town names can hold the whole site back.
Can you get us into the map pack in a city where we have no office?
Organic results, often yes, with strong location pages. The map pack is heavily influenced by the searcher's distance from your verified location, so map rankings far from your base are limited. In the audit we tell you which towns are realistic for the map pack and which are better covered by Local Services Ads or Google Ads.
Do you work on our existing website?
Yes. We work on WordPress and most common website builders. If your current site cannot support what is needed, we will say so in the audit and explain the options.
Rather talk it through?
15 minutes with a specialist. Straight answers on your Google presence.