Marketing services for home service companies
Four channels, one team, one report.
- Map pack and organic
- LSA and Google Ads for calls now
- One monthly report
What each one looks like on Google
Tap a service to see it.
Sponsored
Pest control services nearby
Example Pest Co.
Google Verified
10+ years in business · Serves Springfield
Open · Closes 6 PM
Competitor A Pest Control
Google Verified
10+ years in business · Serves Springfield
Open · Closes 6 PM
More pest control services
Top of the page, pay per lead.
Local Services Ads in detailSponsored
PExample Pest Co.www.example.com/pest-control
Pest Control in Springfield | Same-Week Inspections
Licensed local technicians. Termites, rodents, ants and more. Book online or call now.
· Serves Springfield
Termite treatmentRodent controlQuarterly plansBook online
(555) 010-0142
Choose the jobs you pay for.
Google Ads in detail
See photosExample Pest Co.
Pest control service in Springfield
Open · Closes 6 PM
Reviews
"Showed up the same day, explained the treatment plan and followed up a week later."
Updates from the business
Spring termite inspections now booking for April.
Learn moreServices
What people see before they call.
GBP Optimization in detailBusinesses
Example Pest Co.
10+ years in business · Springfield
Open · Closes 6 PM · (555) 010-0140
WebsiteDirectionsCompetitor A Pest Control
5+ years in business · Springfield
Open · Closes 7 PM · (555) 010-0147
DirectionsCompetitor B Exterminators
10+ years in business · Springfield
Closed · Opens 8 AM · (555) 010-0154
WebsiteDirections
More businesses
1 to 34 to 1011 to 20+Business
Map pack and organic results.
Local SEO in detailService pages
Local SEO
Rank in the map pack and organic results for the jobs you want, in the towns you actually serve.
Learn more about Local SEOLocal Services Ads
Show at the very top of Google with the Google Verified badge and pay per lead. We manage verification, budgets and lead disputes.
Learn more about Local Services AdsGoogle Ads
Search campaigns built around high-intent service searches, with wasted spend cut and every call tracked.
Learn more about Google AdsGBP Optimization
Get the categories, service areas, photos and reviews right so you show in the map pack, and fix suspensions fast.
Learn more about GBP OptimizationFind your best channel
Pick your trade and goal. Get a starting point.
Start with
Local Services Ads
Pay per lead at the very top of Google, live in weeks.
A starting point only. The free audit checks eligibility and budget for your area.
Specialist vs generalist vs DIY
Show the comparison
| Factor | Touch Rank Media | Generalist agency | Do it yourself |
|---|---|---|---|
| Who we work with | Home service companies only | Any industry | Your own trade only |
| What gets reported | Calls, leads, cost per lead, booked jobs | Impressions, clicks, rankings | Whatever you have time to check |
| LSA lead review and disputes | Reviewed regularly, invalid leads flagged | Often skipped | Usually skipped |
| Business Profile and LSA | Managed together | Separate services or not offered | Your responsibility |
| Policy-safe tactics | No fake locations, stuffed names or bought reviews | Varies | Varies |
| Contract | Month to month, no long-term contract | Often 6 to 12 months | None |
| Competitors in your area | One client per trade per service area | Often several in the same town | Not applicable |
Audit, plan, execute, report
Same four steps for every client.
Audit
Week 1 to 2Everything Google sees about your business.
What this covers
- Business Profile and map rankings
- LSA and Google Ads accounts
- Website, tracking, competitors
Plan
Week 2 to 3A 90-day plan in plain English.
What this covers
- Priority services and towns
- Channel mix and budget split
- Targets for calls and cost per lead
Execute
OngoingWe do the work and log every change.
What this covers
- Profile, page and technical fixes
- Campaign builds and weekly optimization
- Lead review, reviews and photos
Report
Every monthCalls, leads, cost per lead, rankings, reviews.
What this covers
- Results by channel
- Next month's priorities
Get your free audit
Tell us where to look. We send a prioritized list of fixes.
Free audit preview
Example Pest Co. · Springfield
Map rankings across your area
Top 34 to 1011+
- FixPrimary categoryToo broad for your main service
- OpportunityService pagesTwo core services have no page
- OKReviewsSteady and recent
- FixCall trackingAd calls not counted
- OpportunityLocal Services AdsEligible in your ZIP codes
Your free audit includes
- Business Profile review
- Map-pack rankings
- Local Services Ads
- Google Ads wasted spend
- Website and tracking
- 90-day priority list
Prefer to do it yourself? Use our free local SEO audit checklist.
Request your free audit
3 quick steps. Free, no obligation. We reply within 1 business day.
- 1Send the formTrade, area, contact. About a minute.
- 2We reply within 1 business dayThen we audit rankings, profile, ads and site.
- 3You get the fix listKeep it, hire us, or neither.
Rather talk it through?
15 minutes with a specialist. Straight answers on your Google presence.