Google Ads management for home service companies

First 90 days

1. Week 1Audit and trackingAccount review, wasted spend analysis and conversion tracking fixed for calls and forms.
2. Weeks 2 to 3RebuildCampaigns split by service, negatives built, ad schedules and locations set, landing pages matched to each campaign.
3. Weeks 4 to 8Learn and trimWeekly search term reviews, bid and budget changes, and ad copy tests.
4. Month 3 onwardScaleBudget moved to the campaigns producing booked jobs, offline conversions imported where possible.

What we report

• Calls and form leads by campaign and keyword
• Cost per lead and cost per booked job
• Search terms added as negatives each month
• Impression share lost to budget and rank

Good fit?

• You want leads quickly while SEO builds
• You have high-value services that Local Services Ads does not cover well
• You can track which leads turn into booked jobs

Probably not a fit if

• Your budget cannot produce enough clicks to learn from in your market (we tell you in the audit)

Red flags

• Charges a percentage of spend with no cap and no clear reason
• Reports clicks and impressions instead of calls and leads
• Runs the account in its own name
• Never shows you the search terms you paid for